Built for my own brain

I have ADHD. Simple started as the planner I needed and couldn't find: not a productivity system to be mastered, not a wall of features, just a way to get the day out of my head and into a shape I could actually follow.

It is the first star in the constellation, DSA-01, and the one I have spent the most time on. That is not an accident. When you build a tool to fix your own problem, you never really stop using it, which means you never stop noticing what is still wrong with it.

The trap of doing too much

The first version was good. People liked it. But it could still feel overwhelming, and overwhelm was the one thing it was supposed to remove. A planner that leaves an ADHD brain feeling behind has failed at the only job that matters.

So a lot of the work since has been subtraction as much as addition. Closing the distance between "I have a vague pile of things to do" and "here is my day."

Planning in seconds

The version I am proudest of is the one running now. Simple has an AI assistant that plans a day in seconds. You hand it the mess in your head and it sorts the priorities, decides what belongs on the visual timeline and what is just a quick todo, and lays the whole thing out. If typing is too much in the moment, you can speak instead, and it understands.

That last part matters more than it sounds. The hardest moment for an ADHD brain is often the blank page, the gap between intention and the first step. Shrinking that gap is the entire point of the app.

Where it is now

As of version 2.3, Apple Calendar and Reminders sync automatically with the timeline and task list, so Simple sits alongside the rest of your day instead of competing with it. You can keep multiple lists so one endless list never becomes its own source of dread. The full run of changes lives on the App Store; I won't turn this into a changelog.

Why I keep going

I am proud of Simple in a way that is hard to explain about software. It helps me on the ordinary days when planning feels impossible. And somewhere along the way it started helping thousands of other people with the same kind of brain. Building the thing you needed, and then watching it work for strangers, is the best part of this job.

Next stop, the Mac

You can already run Simple on a Mac today, but it is the mobile version wearing a desktop. I am building a true native Mac app for it, made for the bigger screen and the way you actually work there. More on that when it is ready.